Our Three Services include:
1. Content Marketing
Note: Over half of your traffic should come directly as a result of your ‘optimized’ blog content. By optimized, we mean enabling ‘keyword’ sensitivity to both “content” and “real-time” issues, which are two tasks we refer to as content keyword optimization and trending keyword optimization, respectively.
We write about anything you would like. It could be general information about your brand or a specific topic that you feel would be of benefit to your customers. However, for success, your copy needs to be optimized for keyword sensitivity; this isn’t just writing; it’s content and trending optimization for maximum exposure.
Now with maximum exposure of your material, as copywriters, we also create that call to action within your material. That action might be for people to purchase, opt-in, or engage with a product, service, or company.
With good content marketing, your website can earn thousands of visitors per month without spending a cent on PPC.
2. Influencer Marketing & PR
Lead generation leveraging influencer relationships, for example, extremely popular but relevant podcasters, bloggers, journalists, and captains of industry.
It’s getting harder and harder to earn your audience’s trust as the competition is rising – and brands are using all sorts of tricks and gimmicks to get attention.
But what if someone you trust recommended a product? Would you be more inclined to check it out?
Influencer marketing is when well-known experts in your industry organically advocate for your products or services with their audience. It’s the fastest-growing channel of online customer acquisition methods.
Some studies show that influencer marketing is growing almost twice as fast as its second rival, organic search. Owing to its effectiveness, its ROI is good.
There are two main benefits to external reviews:
- They are indirectly promoting your product/service to their audience, which increases your sales.
- You are getting backlinks from popular websites, which helps with your website ranking.
Backlinks from authoritative sources are the necessary Off-page SEO work to rank in Google. Backlinks from bloggers, journalists, and industry leaders are recognized as a “vote” of popularity in the eyes of Google will not only result in direct sales from their audience but also dramatically help to improve your search rankings.
For the promotion of your Social Content, we not only utilize the latest tools to maximize likes, looks, click-throughs, virality, and sales, but we follow an 80/20 rule: 20% writing, 80% promotion. That means for every hour spent creating a post, 4 hours need to be devoted to Public Relations by promoting that content via blogger outreach and email for optimal results. The goal of our blogger outreach campaigns is to gain backlinks, and having more backlinks helps your content rank higher on Google. Why? On-page SEO is the easy stuff, such as making sure your site is mobile compatible, ensuring the pages load fast, optimizing your title and meta tags, etc. The reason it’s so much easier is that these tactics are all under your control. But having a healthy site is only one side of the coin. Millions of websites are optimized and contain the keywords that users are searching for, but that doesn’t mean they have valid information for users – they could be spam or gambling sites. So what can Google do to improve user experience? For Google to be sure that it is maximizing the user experience, it turns to the most important ranking factor: social proof. Meaning, how many other authoritative, relevant websites are linking to your page? This is known as Off-page SEO, and these backlinks from bloggers and journalists are considered as a “vote” of popularity in the eyes of Google and will dramatically help to increase your rankings. Backlinks have been a core ranking factor for years because they’re extremely difficult to get, and only 6% of the world’s content has external links; the rest have none whatsoever.
Virtually everything in Google is about ranking higher to drive traffic to your website; and in most cases, the more qualified traffic you have, the more customers you will gain and to do this, both On-page and Off-page work is necessary, and yes, it gets more complicated in terms of link types and the many categories of people to be approached. We will handle all of this for you. Without experience, your return on expended Off-page effort will be zero.
Also, where possible, make sure you offer a sample of your product to the Influencer so that they can experience your product before they decide to mention you to their list. So now, the main question is, how in the world would you get others to review your product with their followers?
Without a sizeable following, you will encounter barriers to entry for some strategies; however, everyone starts somewhere. Let us help.
3. Co-Marketing (Partnerships)
Lead generation through partnerships occurs when two companies collaborate on promotional efforts for a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or product and share the results of that promotion.”
The whole point of co-marketing is for two non-competing companies with similar customer bases to tap into each other’s audience.
There are different strategies to experiment with, depending on your scenario to determine which one works best. Shared eBooks and joint Webinar campaigns work well, but it must be made easy for partners to promote the campaign. Partners need continual reminding to promote and share their progress, and one should record their actions to keep track of social shares and blog mentions. We manage all of this for you to ensure partners are holding their end of the bargain.
We earn customer trust and loyalty by subscribing to the FOUR digital Ps of marketing:
Privacy, Permission, Personalization, and Performance (ROI)
New legislation, like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), have been some of the positive changes recently to make sure brands implement key marketing tactics such as personalization.
In a day and age where data-driven decisions are crucial, and dashboard reporting is expected by clients, we solve this expectation as a necessity and not just a novelty, hence our striking cross-channel reports providing you with the correct KPIs, trends, and drill-downs as often as suits you.
Our permission-based data strategies earn customer trust and loyalty.
Our digital marketing services drive more qualified leads to your website, nurture those leads through various touchpoints, and transform your leads into conversions. Our highly skilled digital marketing strategists have the expertise and know-how to grow your business while keeping your marketing budget on track.
Good digital marketing services —–˃ more website visitors ——˃ turn prospects into leads ——˃ turn leads into sales
Let us get you started. We will focus on your ROI. We are always taking steps to add more value to your online presence
Start your journey here
For a full range of digital marketing services and results that will transform your business, schedule a call now, and we’ll get you started with some Free Stuff.
Please be prepared with a list of your questions.
We’ll start your session with a quick background discussion, including an assessment of your current marketing exercises and where you can improve your brand communications and follow that up with identifying your ideal customer and main objectives for your business.
After that, we’ll start at the top of your list of questions and work our way through it.